Entrepreneurship and Innovation

Academic research in Europe is witnessing an important transition phase. As the number of PhD holders increases, it is critical to equip researchers with the talents, business skills, and entrepreneurial capacity to be competitive in the evolving markets. This workshop aims at capitalizing on the shared knowledge of research consortia and institutions to facilitate the establishment of new businesses, with the oversight of experts from different fields. Participants will be trained in state-of-the-art techniques to foster their creativity, and will learn how to start and manage an innovative business. The workshop will focus on core concepts in entrepreneurial capacity building, using the approach pioneered by the Harvard Business School, that is currently used by leading Business Schools worldwide.

Researchers will be trained to identify an entrepreneurial idea, make it profitable, improve on it, start a business, and deliver a successful product. Key learning objectives are:

1. To understand the challenges of creating a business and how to overcome them;
2. To identify the risks involved in entrepreneurial endeavor and avoid typical pitfalls;
3. To understand which strategies need to be followed in order to be successful in business.

The workshop package is structured to teach researchers how to navigate an entrepreneurial journey from idea generation to starting a business. In four sessions the following topics will be discussed:

  • Intro to Entrepreneurship & Innovation
  • Business idea creation
  • Hypothesis-driven innovation
  • Financial Management
  • Competitive Advantage and Strategy
  • Pitching to investors
  • Fundraising


The workshop includes the following sessions: 

  • 20 January 2021, 9:00-13:00
  • 21 January 2021, 9:00-13:00
  • 25 January 2021, 9:00-13:00
  • 26 January 2021, 9:00-13:00

Location & Registration

Please note: The workshop will be limited to up to 15 participants. 


Dr. Marco Masia, is a scientist and entrepreneur. With a MSc in Chemistry and a PhD in Physics, he has worked as a Professor of Theoretical Chemistry for ten years at the University of Sassari. He has published many high impact papers (in Science, and other highly ranked journals), participated in European projects, and collaborated with diverse research teams across the world. With a Masters of Business Administration from the Frankfurt School of Business, he has founded and managed a start-up, has managed a large non-profit organization, and currently advises start-ups and SMEs. The training syllabus draws from his unique experience in research, business and entrepreneurship, and management, and is tailored specifically to researchers.