Academic research in Europe is witnessing an important transition phase. As the number of PhD holders increases, it is critical to equip researchers with the talents, business skills, and entrepreneurial capacity to be competitive in the evolving markets. 

With this workshop, researchers will learn fundamental methods of business innovation and hypothesis driven entrepreneurship, and how to apply these to their projects. In addition, they will acquire the knowledge and skills to communicate effectively with different audiences, including stakeholders, policy makers, other researchers, journalists, and the public. 

The workshop package is structured to teach researchers how to navigate an entrepreneurial journey - from idea generation to starting their own business, and will focus on core concepts from strategic communication. Participants will be trained in state-of-the-art techniques to foster their creativity working in teams. The workshop will focus on core concepts in capacity building and active learning, using the approach pioneered by the Harvard Business School, that is currently used by leading Business Schools worldwide.